Program Overview
Are you creative, detail-oriented and self-motivated? Do you want to make a career out of communicating and selling? Turning ideas into profit requires precise strategy, differentiated messaging, targeted communications and budgetary planning.
In our Marketing program, you’ll learn the best practices for consumer and market research, develop integrated marketing programs, create and execute integrated product marketing and brand strategies, and generate and manage comprehensive marketing plans.
Under the guidance of faculty with industry experience, you’ll explore consumer behavior, marketing analysis, strategic marketing, marketing communications, brand marketing and design, professional selling, international marketing, and marketing technologies such as data-driven marketing, digital media planning
Faculty advisors and business partners will also work with you every step of the way to create a meaningful, customized career path that best suits your desired professional objectives.
Choose to specialize in 1 of 3 areas (Providence Campus only):
- Digital Marketing and Research
- Creative Advertising
- Brand Strategy
When you graduate, you’ll be prepared for professional marketing positions in disciplines such as product development, digital marketing, media planning, sales management, consumer insights, social media marketing, brand management and marketing analytics.
Sample Courses
- Marketing Communications
- Consumer Behavior
- Marketing Research
- Brand Marketing
- Social Media Marketing
- International Marketing
In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, minor or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.
For a full course listing, visit the JWU Catalog: Marketing (BS)
Career Possibilities
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.