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Marketing (BS)

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Program Overview

Turning ideas into profit isn’t easy — but if you’re innovative and motivated, the Marketing program at JWU can show you how to transform your creativity into a career.

You’ll explore marketing analysis, strategy and communications, international selling, consumer behavior, brand design and so much more. Our experienced faculty and business partners will also work with you to build your own customized career path for you to pursue what interests you most.

Explore even further by using your free electives for internships or studying abroad. You can also get some real-world experience with our Directed Experiential Education (DEE) projects, where students provide consultation for real companies to create new marketing campaigns.

When you graduate, you’ll be prepared for professional marketing positions in disciplines such as product development, digital marketing, sales management, consumer research, social media marketing, brand management and marketing analytics.

Your options are as endless as your creativity. Start building your career in marketing today.

This program is available in Providence and Charlotte.

What Types of Jobs Do Our Alumni Get?

Marketing alums work in the the following categories of occupations:

• Account Manager (sales and related) • Assistant Manager • District Manager • Marketing Consultant • Marketing Manager • Vice President

My favorite thing about JWU is the ability to be a part of different organizations and create your own community within them. I have learned how to be a part of something so much bigger than myself. MADISON HERNANDEZ '18

JWU Career Outcomes

For an explanation of the career outcomes rate and other information, visit JWU Student Consumer Information.

Sample Courses

  • Brand Marketing
  • Marketing Communications
  • Consumer Behavior
  • Marketing Research
  • Finance
  • Global Strategic Marketing
  • Social Media Marketing

In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, Advertising Team or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.

Visit the JWU Catalog for a full course listing:

Charlotte

Two students walk by Gaebe Commons

Special Event: Open House

Campus is open for you! Take a student-led walking tour and meet with Admissions, Student Financial Services, Faculty, Residential Life and more. Learn more about academics and meet professors and the college dean, too.

Register for an Open House

Featured Marketing Faculty

Professor James Woods
James Woods

Assistant Professor and College Chair

Assistant Professor Woods emphasizes real-world learning and experiences both in and out of the classroom, encouraging his students to network with local entrepreneurs.

Top Employers of Charlotte Marketing Alumni

  • Allied Universal
  • Cintas Corporation
  • Allstate Corporation
  • Lowes Foods
  • Bank of America Corporation
  • Nordstrom, Inc.

Top Marketing Alumni Skills

• Event Planning • Marketing Strategies • Merchandising • Marketing Communications • Social Media Marketing • Social Networks

Job Outlook

  • Employment of market research analysts is projected to grow 20% from 2018 to 2028, much faster than the average for all occupations. Source: BLS.gov
  • 72% of Marketing alumni work in a field related to their program of study

Faculty Contact

Charlotte

James Woods, Ph.D.
980-598-3123
Email

JWU Rankings + Badges 2020-21: Wall Street Journal, Money Magazine, U.S. News