Bachelor of Science
Marketing & Advertising
Marketing Campaign Success Starts Here
Interested in learning how brands stay relevant with today’s consumers? In JWU Providence’s Marketing & Advertising bachelor of science program, learn the theory behind great marketing campaigns — and conduct the market research to create them.
Gain a deep understanding of consumer behavior and dive into how brands make a lasting impression. Learn how to analyze brand elements and emotional cues — and how messaging makes an impact across platforms.
It takes a range of skills and personalities to execute and track the performance of a successful marketing campaign. Uncover your strengths — whether you’re a market researcher, a strategist, a content creator, an influencer or a social media expert. As you progress, you will discover how to integrate into a dynamic team across disciplines in advertising, public relations, marketing and media buying.
Become a Marketing Leader
Apply your skills through options like a semester-long internship, study abroad or a Directed Experiential Education (DEE) project with a regional client or nonprofit. Compete in the National Intercollegiate Sales Competition (NISC) or join the American Advertising Federation (AAF) Ad Club and Ad Team, where multidisciplinary student teams research and create a campaign for a real-world client — then take that campaign to the annual AAF National Student Advertising Competition (NSAC).
Other ways to boost your skills:
- Learn from and network with JWU alums through our Alumni Mentor Program.
- Take advantage of opportunities to earn industry certifications through coursework or LinkedIn Learning access.
- Refine your digital marketing and social media skills by becoming a College of Business social media ambassador.
- Expand your network through on-campus career fairs, competitions, employer workshops and more.
- Start your own business with support from JWU’s revamped eCenter, where you can learn about product development, branding and marketing new products or services.
View this post on Instagram
Xavier Academic Complex
The College of Business oversees a number of classroom spaces within the Xavier complex where students hone their skills in marketing strategy, copywriting and art direction, which they use to develop, manage and launch campaigns. The eCenter’s mentorship and entrepreneurship space is also housed here.
Sample Courses
- Content Creation and Generative AI
- Global Strategic Marketing and Advertising
- Influencer Marketing
- Market Research and Consumer Insights
- Marketing Communications
- Media Buying and Planning
- Personal Branding and Portfolio Seminar
- Social and Digital Media Marketing
In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, minor or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.
Review the full curriculum in the JWU Catalog:
Career Possibilities
- Art Director/Copywriter
- Digital Storyteller
- Marketing Manager
- Marketing Strategist
- Market Research Analyst
- Public Relations Manager
- Social Media Manager
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
Featured Marketing & Advertising Faculty
Professor & Program Lead, Advertising & Media Communications; Marketing
Fruzzetti’s two primary areas of specialization are marketing research and consumer behavior. Both focus on why people do the things they do.
Associate Professor
Carey’s teaching practices focus heavily on making sure students understand the diverse and interconnected work force that they will be entering.
Lecturer
Oscar Chilabato is committed to advancing student learning in advertising. He has served as the faculty advisor to the ADTEAM for the last 20 years.
ADTEAM’s Big Apple Ad-venture
ADTEAM recently traveled to New York City for the annual Student Advertising Career Conference hosted by the American Advertising Federation (AAF). Students from different majors, including media & communication studies, graphic design, and marketing and advertising, work together as researchers, strategists, designers and producers on ADTEAM. As a registered chapter of AAF, JWU students on ADTEAM were invited to participate at this conference to learn about the industry and connect with advertising professionals.
