INSTEAD of hitting the Skip Ad >> button, you’re the type who wants to know how that ad is targeted and how it tracks for conversions. You get into things like brand elements and emotional cues, and how the ad translates messaging across other media. If this sounds like you, then you are perfect for our Advertising & Marketing Communications program.
Our Advertising & Marketing Communications program will help you discover which aspect of this booming industry is your passion. It takes a variety of skills, and personalities, to execute a successful advertising campaign. As a student in this program, you will learn to develop strong communications skills and you will begin to understand consumer behavior. Get to know how you connect into an integrated creative team.
From data crunchers to media planners, influencers to trend analysts, all are in demand and all are in our Advertising & Marketing Communications program.
The U.S. Bureau of Labor Statistics predicts that jobs in Advertising and Marketing will grow ten percent by 2026. So, graduating with a marketing degree from JWU will help prepare you for future job opportunities. Our distinguished faculty will help you find your path, and help you make the connections you need to navigate this high-energy industry.
The courses in this program teach students about marketing campaigns, marketing strategies, global marketing, and much more about the field of advertisement. Students can enroll in courses such as career management, finance, business analytics, media study, and social media marketing.
The success of this bachelor’s degree program has resulted in a broad alumni base with close ties to JWU, and that are always on the lookout for rising talent. After receiving their advertising degrees, most alumni look to help current students break into this field. Apply to JWU today to get plugged into this network!
Everyone responds differently to the messages they get from ads. Writing and designing the way that those messages are communicated is like piecing together a puzzle without the box.ANDREW THOMPSON '21
Professor & Program Lead, Advertising & Media Communications; Marketing
Fruzzetti’s two primary areas of specialization are marketing research and consumer behavior. Both focus on why people do the things they do.
Associate Professor
My teaching practices focus heavily on making sure students understand the diverse and interconnected work force that they will be entering.
Professor
I believe in the power of communication to advocate for social good — it’s important for our Advertising students to gain experience in how to market causes as well as brands.
Explore the full JWU Catalog course listing for your respective campus:
In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, minor or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.
Earlier this month, Johnson & Wales University’s ADTEAM took home the first place prize in the district round of the American Advertising Federation (AAF) National Student Advertising Competition (NSAC).
This year’s group of Wildcats are studying a range of majors — and ADTEAM is their team sport. With an intensely research-based approach, their primary goal is to produce and present a campaign to the AAF in competition with other universities vying for the same prize — namely, a chance to be by a big-time client; this year, the client is worldwide employment company Indeed.
With their Districts win, the ADTEAM now advances to the NSAC semi-finals to compete for one of 8 national finalist spots.
“They run the team like an actual agency and inspire us to make sure we are putting out our best product.”
ADTEAM is an interdisciplinary team made up of students in the university’s advertising and marketing communications, marketing, graphic design and media communication studies programs. Each year, ADTEAM creates an advertising campaign targeted for the corporate client chosen for that year’s National Student Advertising Competition (NSAC).
“We offer students a unique chance to broaden their knowledge and hone their craft before entering the workforce,” notes Oscar Chilabato (pictured, above right), 2018 AAF Distinguished Advertising Educator and member of the AAF’s Ethics board.
For the team, having a choice of faculty mentors has given them an experience they would never get elsewhere. “Their leadership plays a huge role in our success," says JWU alum Erik Lindaas '19, who served as a researcher and media planner on the team. “They run the team like an actual agency and inspire us to make sure we are putting out our best product.”
Today’s marketing and advertising industries are looking for stand-out college graduates with skills in SEO, display advertising and programmatic buying. You can gain those skills — and get certified in them — through our Digital Media Planning course. We offer certifications in Google Adwords and Google Search Advertising. You will also get hands on training and in social media content management with two industry leading certifications from Hootsuite.
Anthony Fruzzetti, Ph.D.
Professor & Faculty Lead
Department of Marketing, College of Business
401-598-1896
Email