Bachelor of Science
Digital Marketing & Social Media

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Program Overview

When it comes to social media, your friends turn to you for the latest trends. You know the hottest apps before anyone else. And you’re fast, able to quickly switch gears to find the next big thing. Have you ever considered turning these skills into a career that helps companies engage and expand their audience? We’ll help you get there with our Digital Marketing & Social Media degree.

Digital marketing is the fastest growing marketing area and for good reason. Businesses have an increasing need for marketing professionals who can plan and communicate brand messaging across various digital platforms.

Program Highlights

Through targeted social media marketing courses, our Digital Marketing & Social Media degree will give you the knowledge to develop effective social and digital marketing strategies. You’ll learn how to reach audiences with content that generates interactions on platforms such as Facebook, Snapchat, Instagram and YouTube.

You’ll study target audiences to show businesses how to use digital marketing and social media to their advantage. Focus on optimizing web design, developing effective digital content, assessing the customer journey, and evaluating the user experience to increase company performance. Evaluate the effectiveness of these strategies to help organizations make quicker and better-informed decisions about media buys and messaging.

Compared to other universities, I felt the curriculum for Digital Marketing & Social Media at JWU was more robust and filled with subjects relevant to our field. Cristina Morales '25

Student-faculty ratio and career outcomes infographic.

For an explanation of the career outcomes rate and other information, visit JWU Student Consumer Information.

This program is available in Providence and online.

Sample Courses

Data-Driven Marketing
Digital Media Planning
Search Engine Marketing
Interface Design for Mobile Devices
User Experience and Content Design I
Writing in Digital Media
Social Media Marketing
Marketing Analytics

View the catalog course listing for your respective campus below:

Providence Online

Two students walk by Gaebe Commons

Special Event: Open House

Campus is open for you! Take a student-led walking tour and meet with Admissions, Student Financial Services, Faculty, Residential Life and more. Learn more about academics and meet professors and the college dean, too.

Elizabeth Carey

Associate Professor

Carey’s professional background spans more than 30 years in the fields of advertising, marketing, digital and social media marketing. She focuses heavily on project-based learning.

Anthony Fruzzetti

Professor & Program Lead, Advertising & Media Communications; Marketing

Fruzzetti’s two primary areas of specialization are marketing research and consumer behavior. Both focus on why people do the things they do.

Did You Know?

By 2020, 65% of all jobs in the economy will require postsecondary education and training beyond high school.
There will be 55 million job openings in the economy through 2020: 24 million openings from newly created jobs and 31 million openings due to baby boomer retirements.