Program Overview
Turning ideas into profit isn’t easy – but if you’re innovative and motivated, the Marketing program at JWU can show you how to transform your creativity into a career.
You’ll explore marketing analysis, strategy and communications, international selling, consumer behavior, brand design and so much more. Our experienced faculty and business partners will also work with you to build your own customized career path for you to pursue what interests you most.
Explore even further by using your free electives for internships, studying abroad or joining our award-winning ADTEAM. You can also get some real-world experience with our Directed Experiential Education (DEE) projects, where students provide consultation for real companies to create new marketing campaigns.
Choose to specialize in one of two areas (Providence Campus only):
- Digital Marketing and Research
- Creative Advertising
When you graduate, you’ll be prepared for professional marketing positions in disciplines such as product development, digital marketing, sales management, consumer research, social media marketing, brand management and marketing analytics.
Your options are as endless as your creativity. Start building your career in marketing today.
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This program is available in Providence and Charlotte.
Sample Courses
- Marketing Communications
- Consumer Behavior
- Marketing Research
- Brand Marketing
- Social Media Marketing
- International Marketing
In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, Advertising Team or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.
For a full course listing, visit the JWU Catalog:
Occupational Outlook*
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
| Occupation | Growth | Median Salary |
| Advertising, Promotions, and Marketing Managers | 8% | $132,620 |
| Art, Drama, and Music Teachers, postsecondary | 8% | $69,960 |
| Career and Technical Education Teachers | -1% | $56,750 |
| Communications Teachers, postsecondary | 5% | $68,910 |
| Marketing Managers | 4% | $134,290 |
| Market Research Analysts | 20% | $63,120 |
| Media and Communication Workers | 4% | $57,530 |
| Writers and Authors | 8% | $61,820 |
Career possibilities: Account Executive, Marketing Analyst, Market Research Analyst, Brand Manager.
*Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Job outlook: 2018-2028. Median salary: 2018.
