Program Overview
Turning ideas into profit isn’t easy — but if you’re innovative and motivated, the Marketing program at JWU can show you how to transform your creativity into a career.
You’ll explore marketing analysis, strategy and communications, international selling, consumer behavior, brand design and so much more. Our experienced faculty and business partners will also work with you to build your own customized career path for you to pursue what interests you most.
Explore even further by using your free electives for internships, studying abroad or joining our award-winning ADTEAM. You can also get some real-world experience with our Directed Experiential Education (DEE) projects, where students provide consultation for real companies to create new marketing campaigns.
Choose to specialize in one of two areas (Providence Campus only):
- Digital Marketing and Research
- Creative Advertising
When you graduate, you’ll be prepared for professional marketing positions in disciplines such as product development, digital marketing, sales management, consumer research, social media marketing, brand management and marketing analytics.
Your options are as endless as your creativity. Start building your career in marketing today.
What Types of Jobs Do Our Alumni Get?
Marketing alums work in the the following categories of occupations:
• Chief Executives
• General and Operations Managers
• Marketing Managers
• Marketing Research Analysts
• Marketing Specialists
• Public Relations Specialists
• Sales Managers
This program is available in Providence and Charlotte.
For an explanation of the career outcomes rate and other information, visit JWU Student Consumer Information.
Sample Courses
As part of your coursework, you will have the opportunity to obtain professional certifications in Sales Management from SalesForce and in Social Media Marketing from Hootsuite, in addition to LinkedIn Learning Certificates to add to your LinkedIn profile.
In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, Advertising Team or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.
For a full course listing, visit the JWU Catalog:
Why Study Marketing at JWU?
Great question! The attention and experience you receive at Johnson & Wales more than prepares you for your future. Unlike larger universities where you can get lost in lecture halls, at JWU your professors will know your name, mentor you along your path, and help you network with industry pros. You’ll work in our innovative Advertising Lab, collaborate with real clients, and even have opportunities to earn industry certifications! To get the full picture of all this program offers, download the Marketing infographic for details on all the advantages of earning your bachelor of science degree in Marketing at JWU.
Download the Marketing infographic (PDF)
Special Event: Open House
Campus is open for you! Take a student-led walking tour and meet with Admissions, Student Financial Services, Faculty, Residential Life and more. Learn more about academics and meet professors and the college dean, too.
