Michelle Rego

Professor

JWU Faculty Since 2007

Contact Info

Email
michelle.rego@jwu.edu
Phone
401-598-1398
Campus
Providence

About Michelle

Michelle Rego has been with JWU since 2007. Before her academic career began, she held several industry positions in marketing communications with companies such as Philips, where she worked on lighting and green marketing campaigns.

Rego’s teaching philosophy centers around her passion for project-based learning and community service. She has worked with a wide range of nonprofit organizations on a variety of social issues with her students, developing cause-marketing campaigns.

She believes in the power of communications to advocate for social good and the importance of engaging students with diverse cultural experiences throughout their education to prepare them for a meaningful and successful career. Her published academic research includes structural equation modeling and meta-analysis of cause-related marketing campaigns.

Education

  • Ph.D., Mass Communication, University of Connecticut
  • MBA, Marketing, Bryant University
  • B.S., Marketing, University of Massachusetts

I believe in the power of communication to advocate for social good — it’s important for our Advertising students to gain experience in how to market causes as well as brands.

Courses

  • MRKT 3085: Marketing Analytics
  • MRKT 3011: Data-Driven Marketing
  • ADVC 4050: Search Engine Marketing
  • ADVC 2025: Advanced Brand Communications
  • ADVC 1021: Public Relations & Corporate Communications
  • ADVC 1011: Media Strategy
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Professional Affiliations

International Communication Association (ICA)
National Communication Association (NCA)
Eastern Communication Association (ECA)
Public Relations Society of America (PRSA)
Marketing Management Association (MMA)

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Publications

  • Rego, M. M. & Hamilton, M. A. (2021), The importance of fit: a predictive model of cause marketing effects, JOURNAL OF MARKETING THEORY AND PRACTICE, DOI: 10.1080/10696679.2021.1901594
  • Rogers, D., Snyder, L. B., & Rego, M. (2021). The Impact of Mass Media‐Delivered Family Planning Campaigns in Low‐and Middle‐Income Countries: A Meta‐Analysis of Advertising and Entertainment‐Education Format Effects. Studies in Family Planning.
  • Michelle M. Rego, Mark A. Hamilton & Dana Rogers (2020), Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns, Journal of Nonprofit & Public Sector Marketing, DOI: 10.1080/10495142.2020.1726253
  • Rego, M. (2018). The Global Learning Distinction: an Experiential Learning Research Project. Journal of International Business Research and Marketing, 3(3), 50-54.
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Honors And Awards

  • Citizen Citation, Jorge Elorza, Mayor, City of Providence, 2019
  • Certificate of Special Recognition, Gina M. Raimondo, Governor, State of Rhode Island, 2019
  • Certificate of Accomplishment, Jack Reed U.S. Senator, Rhode Island, 2019
  • Certificate of Special Recognition, David Cicilline, Member of Congress, 1st District, RI, 2019
  • “Village Leader” Leadership Award, 10 Years of Service, Higher Ground International, 2018


Q&A with Michelle

At JWU, education is not confined to the four walls of the classroom. You’re not going to spend four years with your nose buried in a book, learning theories you may never get a chance to apply — you’re going to get out there and apply them, be it through internships, group projects, leadership opportunities, competitions and more.

What College Do You Teach In?

College of Business