Program Overview
Do you love the idea of being an integral part of planning or producing concerts, sporting matches, conferences or other experiences where the lights go up and fans go silent from anticipation?
If so, JWU Charlotte’s Sports, Entertainment, Event — Management bachelor’s degree program will prepare you to enter the multi-billion-dollar sports, entertainment and event management industry with the skills and knowledge to excel. Whether your interest is promotions, venue management, sports operations, concert tour production or some other aspect of this wide-ranging industry, you’ll help shape experiences that audiences will cherish for a lifetime.
In our program, you’ll take foundational courses during your first year, giving you both the basics and the time to explore your choice of specialization:
- Sports Management
- Event Management
Then, you’ll get to experience a term-long internship or two under an industry professional’s direction, building your resume and expanding contacts in the profession.
Back in class, you’ll have the JWU advantage of studying with highly-qualified faculty who have real experience in their industries. Along the way, participate in a directed experiential education project with fellow classmates, study abroad, pick up a minor field of study, or help manage the annual, student-run SEEM Forum for Professional Development.
Whether you crave the pace and action of a live event in a sold-out stadium or the more personal interaction of a seasoned guest relations manager, JWU’s SEEM program can help you build that life.
Why Study Sports, Entertainment, Event — Management (SEEM) at JWU?
Great question! The attention and experience you receive at Johnson & Wales more than prepares you for your future. Unlike larger universities where you can get lost in lecture halls, at JWU your professors will know your name, mentor you along your path, and help connect you to immersion partners such as NASCAR, Charlotte Knights and Live Nation Entertainment in order to prepare you with hands-on experience leading to career success. To get the full picture of becoming a sports or events producer, manager or promoter, download the SEEM infographic for details on all the advantages of earning your bachelor of science degree in SEEM at JWU.
Download Sports, Entertainment, Event - Management (SEEM) Infographic (PDF)
This program is available in Providence, Charlotte and online. Admissions is contingent upon you meeting the technical standards for this program. To learn more, visit the JWU Catalog’s technical standards.
For an explanation of the career outcomes rate and other information, visit JWU Student Consumer Information.
Sample Courses
View the full course listing:
Video: JWU Charlotte’s Annual SEEM Forum
Hear from JWU Charlotte students and faculty about the College of Hospitality Management’s annual SEEM Forum for Professional Development, a student-led event incorporating a career fair, networking events and keynote speakers. Organizations that took part included NASCAR, Carolina Panthers, Charlotte Hornets, Live Nation, East Coast Entertainment, MKTG Marketing, Charlotte Food & Wine Festival and more.
JWU Goes to the X Games
Dream of working for ESPN? JWU Charlotte SEEM students did just that for the 2019 and 2020 X Games, where they helped out with everything from operations, social media and guest services to setting up stages and guiding guests.
Christian Murray '21 (second from left, in Falcons hat) completed 3 internships: X Games Event Intern, Summer X Games Operations and Hospitality intern, and X Games Social Media Team Member and Student Lead.
Delicia Hicks '19 (far right) also interned three times at ESPN: X Games Music and Culture Expert intern, Guest Services/Music for Winter X Games and Guest Services for Summer X Games.
Nezzie Miranda '20 (second from right) interned as an X Games Social Media Team Member and Student Lead, while Leander (Lee) Gonsalves '21 (left) served as an X Games Festival Management intern and a Guest Services management intern.
JWU Charlotte Hospitality Ranked Top in the World
Johnson & Wales has built an undeniable reputation in hospitality excellence over the years.
In fact, CEOWorld Magazine recognized JWU Charlotte’s College of Hospitality Management as the #4 “Best Hospitality and Hotel Management School in the World” in 2022. Read more about JWU’s ranking.
Special Event: Open House
Campus is open for you! Take a student-led walking tour and meet with Admissions, Student Financial Services, Faculty, Residential Life and more. Learn more about academics and meet professors and the college dean, too.
